Fjallraven

Manchester, Home of the Cagoule

Manchester, Home of the Cagoule

A few weeks ago saw the doors open to Patagonia’s first brand destination in the UK. Their move follows that of fellow outdoor brand Fjallraven, the Swedish label having also selected Manchester as the location for its first UK store. So why Manchester? It has a reputation for being cold and wet and has a strong tradition of big coat culture….makes perfect sense.