Developing a format with consistency yet flexibility: managing brand rollout
Taking a retail concept beyond the test stage requires specialist skills and detailed knowledge of the brand, the design scheme and the target markets under consideration. Which elements must be kept as the format is rolled out and which should be adapted or abandoned? How is cost engineering managed to deliver savings without unacceptable compromise? How is brand consistency retained, yet allowing some local flavours to be incorporated?
We can answer these challenging questions through our experience of working with leading retailers around the world.