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Building brands through customer and market insight

Insight and strategic thinking are key inputs to our design work and we believe that these capabilities give us a competitive edge. Voice of customer and market insight studies are regularly conducted for B2B clients, either treated as standalone workstreams with tangible business impacts, or informing our own creative output.

We can deliver a range of research and planning services, including:

  • Desk research and analysis
  • Qualitative studies, including focus groups, in-depth interviews, accompanied shopping and accompanied web-surfs
  • Quantitative studies, including Omnibus surveys, face to face interviewing, telephone interviewing, data modelling and bespoke analysis