A New Factory Outlet for ASICS in Canberra, Australia


From concept to delivery...


For the latest ASICS Factory Outlet in Canberra, Australia, we have helped our client, ASICS Oceania Pty (AOP), with the complete design and delivery of this new store.

The store will sell ASICS performance footwear and apparel as well as lifestyle products from sub-brands Onitsuka Tiger and ASICS Tiger.

Using the Global Standard Design Concept that we created over 5 years ago, that is currently in use in over 100 locations globally we supported the AOP team throughout the whole process.

This included; initial concept layouts; 3D visual concept presentations, for centre management approval; and a thorough co-ordinated technical drawing package, to allow for statutory approvals and tendering of local GC works - consisting of over 50 AutoCAD drawings.

We also supported AOP with the creation of a bill of quantities, to assist in the ordering of the bulk order fixturing from the factories in China, and provided a complete in-store graphics package, including print-ready artwork for localised printing.