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Exposing ASICS' Shoe History

 
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We were briefed by ASICS HQ to create a 3-dimensional visual timeline for in-store, charting the key shoes since the 1950s up to today and beyond.

The key requirements of the brief were for it to be simple, scalable, and Japanese-inspired, to reflect the heritage of the ASICS brand.

 

 

We also had to ensure that roll-out would be cost effective, it could be adapted to global audiences, and that it was flexible to different executions, such as wall-mounted or suspended. 

 

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Using photography assets provided by the ASICS Museum in Kobe, the timeline also had to be future proof, meaning it could be added to going forwards.

 

 

Deliverables included: concept ideas, design development, print-ready artwork, and a prototype in the new Taipei store followed by the creation of implementation guidelines for global roll-out.

 

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