Client
Ellis Brigham
Project disciplines
Strategic Design Interior Design Graphic Design Fixture Design Sustainability Guidance

Ellis Brigham

We designed a new store concept for mountain and outdoor sports retailer Ellis Brigham during the refurbishment of their flagship store in Covent Garden, London. Ellis Brigham not only required an interior design scheme for this store, but a concept that could easily be rolled out across the rest of their 24 total stores across the UK. A key requirement for the design concept was to produce a fixture kit to allow the brand team to merchandise product flexibly, adapting to seasonal product changes. We also created a bold new graphic scheme to communicate the soul and heritage of the Ellis Brigham brand.

"We needed a shop fit that could handle our huge range of diverse products, whilst showcasing the features of individual items, highlighting key brands and making the shopping experience as immersive and informative as possible. What we have delivered is an exceedingly versatile display system that caters for everything we sell from carabiners to snowboards, from sleeping bags to premium ski jackets,” Ellis Brigham managing director Robert Brigham
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