Project disciplines
Over the past few years we have partnered with Brittany Ferries to elevate their onboard customer communications, shifting the brand’s perception from a simple ferry service to a sought-after leisure experience. Our strategic approach included developing core brand pillars and a 'brand wheel' that provided a clear framework for our creative direction. We then focused on storytelling to ensure passengers could take advantage of the full brand experience.
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We designed a range of communication collateral across numerous touchpoints, including digital screens, fixed posters, signage, and printed materials, ensuring each piece was on-brand visually and in terms of messaging. Working closely with the Brittany Ferries team, we analysed customer behaviour across all touchpoints, allowing us to create clear, effective and engaging communications - from pre-boarding through to disembarkation.
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Our commitment to enhancing the entire customer journey means looking to continually improve what we do. By regularly reviewing feedback and analysing passenger interactions, we ensure onboard communications remain relevant and impactful, which in turn supports brand growth by driving revenues and boosting customer loyalty.
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Project disciplines
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