The new Heligan Group

Heligan Group, a boutique financial services company, recently embarked on a brand refresh journey to enhance its appeal to discerning audiences.

Heligan Group has unveiled a sophisticated new look and feel developed by WDC Creative, complemented by an upgraded website at which was designed and built by our in-house web development team. This strategic move aims to strengthen Heligan's positioning, showcasing its expertise in intelligence-led financial services.

Sophisticated branding

The new brand identity of Heligan Group centres around a monochrome colour scheme, exuding luxury and elegance. This sophisticated palette, combined with a refined logo, positions the brand towards the premium end of the financial services sector. The updated visual identity aims to resonate with discerning clients seeking a high-end experience. The logo's sleek design reflects Heligan Group's commitment to innovation and forward-thinking in financial intelligence.

Heligan logo comparison

The transformation from the old brand to the new one is subtle. Previously, Heligan Group's brand featured distinct colours for each division, creating a visually segmented appearance. While this approach highlighted the diversity of services, it lacked the consistency necessary to appeal to a premium market. The new monochrome palette unifies the brand, creating a more sophisticated visual styling, and imagery with similar colour tones adds to the overall high-end feel ensuring that every touchpoint with the brand conveys quality and exclusivity.

heligan branding

New brand positioning

As design consultants, we helped to define Heligan’s brand proposition, developing an overall positioning statement: “We see things differently” and then articulating the tone of voice and delivering this through website content. The positioning underlines Heligan’s unique approach and expertise in providing tailored financial solutions, driven by intelligence.

We reinforced this new statement by using imagery from different angles and perspectives and introducing a new graphic device – the Heligan “framing device” used to highlight key items of Heligan Intelligence. The device is used across all communications to emphasise Heligan’s insights and expert analysis building on the team’s law enforcement and national security backgrounds.

heligan intelligence

Hero brand film

To further explain Heligan’s unique brand positioning and what they do, we created a powerful and cinematic brand video to feature as the hero video on their new website homepage. Using striking imagery and sophisticated 3D animations, the video strengthens Heligan’s new premium branding and introduces Heligan as a confident and trusted financial services company with a unique intelligence focus.

Heligan site

Watch the full video here:

Refreshed website

Our in-house web team redesigned the Heligan website resulting in a cleaner, more modern and elegant design, and concise and engaging copy to improve the user experience. Featuring high-quality imagery, the compelling brand video, and the new monochrome colour palette, the website has a much more premium feel and reinforces Heligan Group's confidence and expertise in the financial services industry.

The website also boasts an excellent performance score (91 on desktop) and seamless and efficient user experience, critical for the tech-savvy high net worth clientele.  This is achieved through a clear navigation and sitemap, smaller image files and streamlined code. Achieving a carbon impact score of A the website is also much more environmentally friendly – compared to the E score of the previous website.

Contact us to find out more about sustainable website design.

heligan site comparison


The refreshed Heligan Group brand and website represent a significant step forward, embodying a premium feel, and cutting-edge performance to meet the needs of their target audiences. The Heligan team have received lots of positive feedback on their new branding and were really pleased with the final result:

“The team at WDC excelled in helping us establish our new branding this year – from inception to delivery they added real value at every step and the collaborative approach our account team take (Helen and Sarah) makes the whole process effective and enjoyable!”

Robin Sherwood, Group Operations Manager at Heligan Group

To find out more about our brand refresh and website design services, contact us here.

We’re always ready to listen

If you’d like to have an informal discussion about your design needs, please get in touch.

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