We designed a new retail design concept for mountain and outdoor sports retailer Ellis Brigham during the refurbishment of their flagship store in Covent Garden, London. Ellis Brigham not only required an interior design scheme for this store, but a concept that could be easily rolled out across the rest of their 24 UK stores. A key requirement for the design concept was to produce a fixture kit to allow the brand team to merchandise product flexibly, adapting to seasonal product changes. We also created a bold new graphic scheme to communicate the soul and heritage of the Ellis Brigham brand.
"We needed a shop fit that could handle our huge range of diverse products, whilst showcasing the features of individual items, highlighting key brands and making the shopping experience as immersive and informative as possible. What we have delivered is an exceedingly versatile display system that caters for everything we sell from carabiners to snowboards, from sleeping bags to premium ski jackets,” Ellis Brigham managing director Robert Brigham
You can read more about Ellis Brigham project on our article about it.