Boadicea The Victorious
Project disciplines
Concept Design Branding Specification Design Development Design Management

Boadicea The Victorious

We designed a specialist, experiential retail environment in Harrods’ Salon des Parfums for this premium perfume brand. From initial concept through to delivery, complete with high quality finishes, this scent experience was designed to appeal to an affluent international shopper.

We explored the true essence of Boadicea the Victorious in terms of the brand heritage, craft and provenance in order to apply a decorative layer as a backdrop to the product. Features include a large format graphic of the Boadicea sculpture by Thomas Thornycroft, laser etched brass framed patterns, and an internally illuminated stained glass wall. These elements are complimented by the rich material palette of dark walnut veneers, Versailles patterned flooring, polished brass, antique mirror, leather, marble and velvet.
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