Client
ASICS Factory Outlets
Project disciplines
Concept Design Specification Design Development Design Management Graphic Design Retail Guidelines

ASICS Factory Outlets

Factory Outlets are a key retail channel for many brands, including ASICS. Our award-winning outlet concept has been refined and developed over recent years to introduce a number of experiential elements to support the customer service proposition.

Much of the recent trialling and evolution of ASICS' Factory Outlet concept was undertaken in the Australian market. We incorporated new features, such as a running track, to boost customer appeal and help make the store more of a destination for runners.
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